15 years designing SaaS interfaces for founders and product teams. I recently designed, built and shipped Briefd — an AI brief generator — in a single day, and bring that speed to client work.
Available for Work
Client Testimonials
Feedback from founders, agencies and design teams I've worked with
About Me
I'm a product designer based in the UK, working with founders and teams globally. For 15 years I've designed B2B SaaS interfaces — dashboards, onboarding, settings and pricing flows — the unglamorous screens that decide whether people stay.
Recently the work changed shape. Instead of handing designs to a developer, I started building them myself: Figma to React, with Claude for the model layer, Supabase for data and Vercel for deployment. Briefd went from idea to live AI product in a single day.
That means you get design strategy, interface work and a working build from one person — no translation layer, no account manager, no agency markup.
Selected Work
Real interfaces for real teams - the problem, the decisions, and what changed.
AI design brief generator - designed, built and shipped solo in one day.
Education marketplace and agent CRM - product design and marketing site.
Website revamp for a UK car hire comparison service — usability audit to launch.
A launch platform and directory built only for AI agents.
A product designer shapes how a SaaS product works, not just how it looks — user flows, interface design, and the component system that keeps it consistent as the team grows. In practice that means research, wireframes, high-fidelity design, and a library your engineers can build from directly.
Yes. I design in Figma and build in React or Framer, including AI features using the Claude API with Supabase and Vercel. Briefd — an AI brief generator — went from idea to live product in a single day, designed and built entirely by me.
It depends on scope. I price by project rather than by the hour, so the cost is agreed before we start and doesn't move. Send me what you're building and I'll come back with a scope and a number within 24 hours.
Yes — most of my work is with founders and small teams. Early-stage projects suit how I work: fast decisions, direct communication, no account managers. I'll also tell you when something isn't worth building yet, which saves more than a discount would.
Yes, regularly. I'm based in the UK and work with clients across the US and Europe. I overlap with US mornings and EU afternoons, reply within 24 hours, and work async by default with calls when they are genuinely needed.