About Me
15 years designing digital products. Now building them too.
I'm Raza — a product designer working across B2B SaaS dashboards, web apps and marketing sites. For 15 years I've designed interfaces for founders and teams; now I design and build them, including the AI layer.
15+
Years Designing Digital Products
From enterprise dashboards to consumer mobile — always B2B SaaS at the core.
20+
Products Shipped
Agency, startup and freelance work across fintech, ed-tech, car hire and AI.
2
AI Products Shipped
Designed, built and launched solo — Briefd and AigentGallery.
How I work
- Discovery & Strategy
- I start every project by mapping the business model, talking to users, and stress-testing assumptions. No wireframe until the 'why' is locked.
- UX & Interface Design
- Information architecture, user flows, and high-fidelity UI in Figma. Every screen ships with interaction specs and a component rationale.
- Front-End Build
- React, Tailwind and Framer — I turn my own designs into responsive, accessible code. No translation gap, no lost details.
- AI Integration
- Prompt engineering, Claude API wiring, RAG pipelines. I build the intelligence layer into the product, not bolt it on afterwards.
The stack I work in
Design
Figma, Framer, Illustrator
Build
React, Tailwind, Framer, Webflow
AI & Backend
Claude API, Supabase, Vercel
What I design
B2B SaaS dashboards
Data-dense interfaces where the hard part is hierarchy — deciding what a user sees first and what they have to go looking for. Onboarding, settings, permissions and the screens that decide whether people stay.
- Dashboards
- Onboarding
- Permissions
Web apps and product interfaces
End-to-end product work: user flows, information architecture and high-fidelity UI, delivered with interaction specs and a component library engineers can build from.
- User flows
- IA
- Design systems
Websites and redesigns
Marketing sites and full redesigns, from usability audit through to launch. Built in React or Framer, responsive and fast, so the site ranks as well as it looks.
- Marketing sites
- UX audit
- Framer
AI product design
Interfaces for AI features, plus the prompt and model layer behind them. I design the product and wire it up, rather than handing the intelligence half to someone else.
- Claude API
- Prompt design
- Supabase
AI tools I've built
Products I designed, built and shipped myself — the fastest way to see how I work.
Briefd
An AI design brief generator that turns a founder's one-line idea into a full brief in 60 seconds. Figma to live product in a single day, using the Claude API, Supabase and Vercel.
View case study →AigentGallery
A launch platform and directory built only for AI agents, with a daily leaderboard and a moderated submission flow.
View case study →Away from the screen
When I close the laptop you'll usually find me at Thorpe Bay Beach or on a yoga mat. Thanks for looking around.