About me

15 years designing SaaS products. Now building them too.

I'm Raza Shaikh, an independent product designer in the UK. For ten years I've designed B2B SaaS interfaces, brand identities and websites — and recently started designing, building and shipping AI products end to end.

15+

Years of experience

Working with brands and teams around the world since 2016.

24+

Happy clients

Clients shipped for - "Startups, agencies and established brands."

Available

Branding, web, and digital projects

Currently booking product design, AI builds and Framer projects.

How I work

Design that ships, not just design that looks good

A clear, collaborative process that takes a project from first conversation to something live.

Strategy first

I start with the goal, the audience and the constraint that actually matters - budget, deadline, or your engineer's bandwidth. Design decisions come after that, not before.

Clear direction

A focused visual language agreed early, so there are no surprise resets three weeks in.

Refined execution

I ship it Most designers hand off a Figma file. I take it through Framer, React or a working product - which is how Briefd went from idea to live in a single day.

Strategy first

I start with the goal, the audience and the constraint that actually matters - budget, deadline, or your engineer's bandwidth. Design decisions come after that, not before.

Clear direction

A focused visual language agreed early, so there are no surprise resets three weeks in.

Refined execution

I ship it Most designers hand off a Figma file. I take it through Framer, React or a working product - which is how Briefd went from idea to live in a single day.

Principles

The values behind my work

A few simple principles guide every project, from early direction to final execution.

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1

Clarity first

I believe strong design should make ideas easier to understand, not harder to explain.

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1

Clarity first

I believe strong design should make ideas easier to understand, not harder to explain.

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2

Purposeful details

Every layout, interaction, and visual choice should support the message behind the work.

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2

Purposeful details

Every layout, interaction, and visual choice should support the message behind the work.

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3

Simple systems

I create design structures that stay useful, flexible, and consistent as brands grow.

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3

Simple systems

I create design structures that stay useful, flexible, and consistent as brands grow.

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4

Thoughtful execution

The final result should feel polished, intentional, and ready to be used with confidence.

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4

Thoughtful execution

The final result should feel polished, intentional, and ready to be used with confidence.

Tools

The stack behind the work

The tools I use to design systems, build websites, and ship working AI products.

Design

Figma, Illustrator, Photoshop, Claude.design

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Design

Figma, Illustrator, Photoshop, Claude.design

01

Build

Framer, Webflow, React

02

Build

Framer, Webflow, React

02

AI & backend

Claude API, Supabase, Vercel

03

AI & backend

Claude API, Supabase, Vercel

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Since

2016

Design & digital experiences

My story

From visual design to shipping AI products

I started in 2011, curious about how interfaces shape the way people understand and remember things. That turned into a decade across brand identity, web design and product interfaces.

Most of that decade has been B2B SaaS — the dashboards, onboarding flows and settings screens that decide whether people stay. Studymarket.ai - mybriefd.com

Recently the work changed shape. Instead of handing designs to a developer, I started building them myself. Briefd - an AI brief generator — went from Figma to live product in one day. That's the speed I now bring to client work.

Raza Shaikh

Founder & Designer

Start a project

Let's build something worth shipping

Have a product, website or AI idea in mind? Tell me what you're working on and I'll come back with a clear direction.

Product design

AI builds

Framer

Available for new projects

Currently booking for Sep - Dec 2026

Location

Southend-on-sea / United Kingdom

Responsive time

Within 24 hours