Writing
Blog
Notes on designing and building B2B SaaS products — what worked, what didn’t, and what I’d do differently.

Design12 Mar 2026 · 8 min read
Why Most B2B Dashboards Fail Before a Single Line of Code
The biggest design mistakes happen in the first week. Here's a framework for getting dashboard architecture right from the start.
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Building28 Feb 2026
Shipping a Multi-Tenant Auth Flow in Two Weeks
How we scoped, built and stress-tested a flexible auth system for an enterprise SaaS product without blocking the roadmap.
6 min readRead post →

AI14 Feb 2026
Designing AI Features That Don't Feel Bolted On
Practical patterns for embedding language models into product workflows so they actually get used more than once.
5 min readRead post →

Process30 Jan 2026
The Discovery Sprint Template I Use With Every New Client
A repeatable five-day structure that gets alignment fast and kills scope creep before the first wireframe exists.
7 min readRead post →
