WEB DESIGN
UX AUDIT
CONVERSION

Indigo Car Hire

Showcasing trust and transparency in car hire services.

Role

UX/UI Designer

Result

[RESULT]

Context

[CONTEXT PARAGRAPH - what was wrong with the existing site?]

Contribution

Ran a usability audit using heuristic evaluation, user interviews and performance analytics, defined the redesign strategy, and designed the new interface through to launch over six months.

Constraints

[CONSTRAINT ONE]
[CONSTRAINT TWO]

Key decisions

[KEY DECISION ONE - what the audit found, and what you changed because of it]
[KEY DECISION TWO]
[KEY DECISION THREE]

Outcomes

[OUTCOME ONE]
[OUTCOME TWO]